mother nature's energy drink

What if there was a drink with the power to revitalize both you and the rainforest?

It sounds like fantasy, but it's not.

It's called RUNA.

RUNA is a powerful, natural energy drink made from the leaves of the guayusa (GWHY-YOU-SA) tree which grows in the Amazonian rainforest.

Incredibly, the cultivation of guayusa doesn’t destroy the rainforest, in fact, it’s exactly the opposite. Guayusa thrives in the shade of hardwood trees. So for guayusa to be healthy and grow, the rainforest must also be healthy and grow.

This comes to life in RUNA’s first consumer campaign “More Life” - a series of videos that transport you to the everyday lives of animals in the Amazon.

Because the truth is, life in the Amazon is not that far from life in the city. There’s hustle, confusion, conversation and celebrations happening in the jungle just like it does in the concrete version of it.

So whether it’s helping to preserve life in the Amazonian rainforest, or providing natural, powerful energy to all of us, RUNA is all about one thing. More life.

Credits:

Client - RUNA, LLC
VP Brand Marketing & Strategy - Kavita Patel

Agency - present day
Visual Identity - Piece of Work, Stockholm
Creative Directors - Dan Young, Kimb Luisi
Agency Broadcast Producer - Chinkara Singh-Guidry
Project Manager - Kara Ayers
Writer - Dan Silver writer on "Philosopher Monkey"

Production Company - Yonder
Director - Brian Neaman
Executive Producer - Adam Bagger / Mike Repasch
Director of Photography - Graham Willoughby
Senior Producer - Matt Drumm
Edit House - Crew Cuts
Editor - Brian Neaman
Assistant Editor - Gwen Grillo
Colorist - Eric Schwalbe
Sound Design/Mixer - Julienne Guffain
Conform/Compositing - Dane Foster & Del Porter